11. mars 2010

China's Internet obsession

The Chinese are obsessed with the Internet. People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet, according to a survey we conducted in 2009. In smaller towns, the corresponding number is 50 percent. The PC is fast replacing the TV set as an entertainment hub, and emotions run high over who gets to log on and for how long. In a small city in northwest China, for instance, a man told one of us that domestic squabbles over using the PC got so out of hand that his wife and he discussed spending, for them, a large sum of money to buy another machine—or filing for divorce. They eventually bought a second PC and saved their marriage.

McKinsey Quarterly - Digital Marketing
Tekst 2 null beskriver og forklarer hvordan nettmedienes uttrykksformer blir til, hvordan de utbres og hvordan de brukes.
 
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