10. mars 2010

Newspapers over-dependent on advertising, says Publicis boss

Maurice Levy, the head of one of the world's biggest marketing groups, Publicis, said today that newspapers must wean themselves from an over-dependence on advertising to survive the digital age.

Speaking to MediaGuardian.co.uk at the start of the inaugural Abu Dhabi media summit, Levy, Publicis's chairman and chief executive, added that it is "not enough to have a big audience on the internet", with media companies needing to find a mix between free and paid-for online content to survive in the digital era.

"The future of analogue media will not be supported by advertising alone. They will have to have profitable access to the internet. It's not enough to have a big audience on the internet," he said.



Media | guardian.co.uk
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