27. juli 2010

And The Percentage Of People Who Would Pay To Use Twitter Is ...

... Zero. Yes, zero, according to a study by the Center for the Digital Future at the University of Southern California Annenberg School For Communication And Journalism. We already know thanks to several other surveys that consumers aren’t exactly rushing to pay for social networking online, but the Annenberg School’s study shows the most extreme reaction so far, especially considering that 49 percent of the internet users among the 1,981 survey respondents said they did use social networking sites like Twitter.

The survey also echoed others that show that consumers—unsurprisingly—would prefer not to pay for content online.

Source: paidContent
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