26. februar 2010

The NYT’s blogs are set to be paywalled

Arthur Sulzberger, Janet Robinson, and Martin Nisenholtz of the NYT all took the opportunity of hosting today’s PaidContent conference to talk at length about their paywall plans.

Nisenholtz did say quite clearly that he expected ad revenue to go up rather than down, which implied to me that that paywall was going to be pretty porous. And Sulzberger said that “we are not trying to eliminate ourselves from the digital ecosystem”. But when I asked about specifics, it all got rather messy. It started when I asked whether the NYT’s own blogs would be counted towards the quota, and Nisenholtz replied that “our intention is to keep blogs behind the wall”.

Video of the session is here; Nisenholtz says that “our intention is to keep blogs behind the wall” at about 20:50. The odd bit comes immediately afterwards, around 21:30, when he says that if an external blogger links to a NYT blog, “it’s not open, it’s counted”. But he seems to backtrack on that later.

Analysis & Opinion | Reuters
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